Douyin tiktok douyin china wechat pay5/18/2023 An ICP license if you want to link to your website.If you are a company wanting to enter business accounts area on Douyin, you will need to provide: But first, in order to be able to develop marketing campaigns for this platform, you need a business account. This means that in order to enter the app, you must be ready to prepare relevant brand strategy and content for the Douyin audience. There are many ways to promote a brand on Douyin but you need to be aware that the app is dominated by short videos and live streaming. How to promote your brand with a good Douyin marketing strategy? Actually, they can put links that lead to your e-commerce website in their videos. One positive aspect of the influencers is their ability to advertise your brand. This method requires a very good knowledge of the Chinese market and a good Chinese speaker to exchange with the influencer and define a strategy regarding your brand content. The idea here is to get organic reach that stems from the influencer. This strategy is less expensive than the other one, but it gives you also less visibility. The second option is to create partnerships with one or several influencers directly. They are popular among users because they increase the popularity of your account. Like the hashtag system on Instagram, influencers can use “challenge” to be more visible to the users targeted. The success of this app can be explained by the fact that the format has been proven by the musical scheme. This scheme is a good option because it allows you to be more visible thanks to an organized communication campaign related by several influencers but it is still a bit expensive. This is a great target audience for many luxury brands selling goods perfect for young consumers in China, like fashion, cosmetics, electronics, kids’ products, and more. Those users belong to the middle and upper-middle class with a disposable income that they want to spend on themselves. Approximately 85% of Douyin users are under the age of 24, with the majority of them living in first-tier cities like Shanghai, Beijing, or Guangzhou (as opposed to Kuaishou’s audience, the biggest competitor of Douyin, with the audience in second, third and lower-tier cities). It will be no surprise that Douyin users are mostly from Gen Z. It all depends on the preferences of the specific audience, as many categories are on the rise due to increasing interest, like pets, makeup tutorials, celebrities, music and more. Chinese Douyin users are mostly fond of educational videos with life hacks or skills, in comparison to Tik Tok’s content focused on entertainment and artistic videos.Īpart from education, Chinese users also enjoy the comedy category, like dance challenges, daily pranks, and more. Douyin contentĭouyin content can be categorized into several themes and the popular categories are not the same as on Tki tok. This should give you an idea of the popularity of this platform among Chinese consumers. Although Tik Tok is available everywhere and Douyin is an app focused on the Chinese market, Douyin has more users (57%) in China, than Tik Tok worldwide. The average time spent on Douyin is 45 minutes per day and the number of users increased by more than 200% in only two years. The app is based mostly on user-generated content, attracting Douyin users to be creative, but also luxury brands and Key Opinion Leaders working on Douyin marketing campaigns and brand promotion with 600 million daily active users watching the content. Since then it became one of the most popular social media platforms in China and in the world, with more than 800 million monthly active users (as of 2022). The app is owned by ByteDance, one of the Chinese tech giants, and it was introduced in the Chinese market in 2016. The popularity of the Douyin platform resulted in the creation of Tik Tok, which is a more simple version of the app meant for Western users. Contact us Douyin: the most popular Chinese app for short-videosĭouyin is a unique platform, as it is not inspired by Western social media like all the others, but instead, sets the standards for all short video platforms available globally.
0 Comments
Leave a Reply. |